London Fashion Week 2020
Along with some other momentous dates in February; Valentine’s Day and Pancake Day, London Fashion Week 2020 is also an important occasion to add into the mix. From Friday 14th – Tuesday 18th February, the capital was captivated by talent and creations from some of the most esteemed and innovative designers from around the globe!
But LDF isn’t solely about catwalks and models; different exhibitions and pop-ups occured as well, making it all the more inclusive and an occasion for the whole city to enjoy!
This year, hosted at the Lobby Bar at London Edition Hotel in Fitzrovia, celebrated fashion illustrator, Jessica Bird, produced some speedy masterpieces with 15-minute fashion portraits of the passing by public, as well as hotel guests!
Something that is big on everyone’s lips this year is sustainability; it’s NO to fast fashion and YES to welcoming slow fashion and pre-loved items into our wardrobes, with a resurgence of vintage clothing and as well as swapping and sharing with others. To commemorate this, rental fashion companies have opened pop-ups to coincide with LFW, including the popular rental service, Hurr. This year marks Hurr Collective’s first pop-up in Selfridges where avid fashionistas will be able to peruse the rails and rent some pieces from coveted brands, from RIXO to Mara Hoffman. Don’t worry, just because London Fashion Week is over, this pop-up is sticking around for a further six months!
Sustainable jewellery brand, Lark and Berry, also got involved this London Fashion Week by opening up their very own pop-up in ME Hotel on the Strand for one day only – if you needed an excuse to take a walk on the wild side and get that piercing you always thought about, this was the opportunity to get it.
Photo Credit: Time Out