Love is in the Air
I know it may seem like we are a bit late to the party, considering Valentine’s Day was yesterday but that doesn’t mean to say that there isn’t still some love in the air in London. In fact, giant heart-shaped balloons are going to be showcased throughout London at some of the city’s most renowned landmarks and destinations until 20th February. British Fashion Designer, Anya Hindmarch, is the brains behind this romantic affair, otherwise known as a love letter to London.
The giant floating love hearts coincide with Hindmarch’s decision not to make an appearance with her new collection at this year’s London Fashion Week. Rather than participating in one of the year’s biggest events in fashion, Hindmarch expressed that she would much rather concentrate on ‘consumer happening’ events which would encourage and create more potential clientele. The Designer says: ‘Tying giant helium-filled chubby hearts onto buildings all over the city is simply a surprise love letter to London as a tribute to its strength and to celebrate our amazing city.'
Sadiq Khan, The Mayor of London, is excited for what the love letter to London will bring and how it will spread positivity across the capital: ‘As London Fashion Week showcases the capital to the world, these huge heart balloons animating our great spaces and architecture will show once again that London is open to talent and creativity and gives it a warm welcome.’ You will see these enormous, blow-up symbols of love appearing in famous locations, including Covent Garden, The Ritz London and Somerset House.