Another year of Negronis and funny shaped glassware, but what more did Designmarketo deliver at this year’s pop up shop-bar-exhibition-happening for London Design Festival and did the collaboration with Torsten Neeland work out?

The answer to both questions is a resounding YES. Despite a packed (overwhelming?) schedule for LDF2012, this show crammed in the visitors and provided a little something for everyone.

A drink at the bar? Check.

An interesting collection of re-imagined design classics? Check.

A new product innovation that is a practical and cost effective edition to the design-conscious home (in Torsten Neeland’s funky cork tray for www.magazin.com)? Check.

And a back room that is part installation / part found object art / part 90s Parisian nightclub rave? Err… Check!

MINIMALUX have released this fictional, studio staged exhibition film for London Design Festival 2012. The film seeks to create a true-life exhibition experience to be shared at the same moment in time by a globally audience. (And what’s more, you get to view the stunning collection from the comfort of your home/ office.)

The film serves as a launch for three new products in their expanding range (Brass Band, Trio & Pocket Mirror). In addition, new versions of existing items within the present collection are shown (Bulb: Copper, Bulb: Silver, U Candleholder: Copper) and a preview of new Sterling Silver Vase Editions (to be launched and made available during the Frieze Art Fair in October). The products are available to purchase from the Minimalux online store now.

It was directed by independent filmmaker Ladan Anoushfar with a soundtrack based on an original composition by musician Tim Crompton.

MINIMALUX

Minimalux is a London based design brand. Fusing primarily traditional processes of British manufacture with modern ultra simple forms, it produces tableware, desk products, lighting and accessories. Founded by designer, Mark Holmes the business was launched at the 2009 Salone del Mobile in Milan and he was later joined by co-director Tamara Caspersz.

Trading principally online via minimalux.com, it has developed a clear and strong aesthetic identity with products that have been endorsed by both industry and media worldwide.

Watch the video on the Miinimalux site.

With just hours to go before the official opening of Bar Alto and Torsten Neeland as part of London Design Festival at Londonewcastle Project Space this evening, we have been sent some snaps from behind the scenes for what visitors can expect.

In the entrance and in gallery#1 visitors will witness Designmarketo’s latest design collaborations based on the humble/ iconic French tumbler glasses and design products within the bar which have been commissioned by friends and designers. What’s more, you get a chance ot sample some of their great drinks and now almost (in)famous Negronis!

In gallery#2 the baton is passed to Torsten Neeland and a chance to see his latest tableware - including a serving tray and a thermos.

While gallery#3 is passed over to some crazy dudes from France. We’re not sure what to expect from these guys (who have just returned from a mad trip to Detroit), but it’s going to be fun. See you at the bar tonight from 7pm.

More info about the 6-day event from 18th - 23rd September, including opening hours.

Check out the event on Facebook.

This event is listed by The Icon Design Trail 2012 - Icon’s guide to the best of LDF 2012.