New homes that people want to live in and to invest in are not only about designing and building physical products. They are about building a brand that understands what its target audiences want. That’s why our marketing and sales teams are as integral to every project as our development management team. They are always involved from the very beginning and have an intimate understanding of what purchasers, investors, partners (both public and private) and suppliers want. It means as we observe the next five years, our portfolio of mixed use developments spans 11 London boroughs with a residential GDV in excess of £2bn, the most tangible signs yet of an innovative brand that consistently outperforms its competitors.