Londonewcastle in association with BIDA, 100% Design and idFX announce winner of new ‘Best Emerging Interior Designer’ Prize
Londonewcastle are delighted to announce the winner of their inaugural competition to find Britains ‘Best Emerging Interior Designer’. Following the announcement of the competition at 100% Design last year, hundreds of entries were received from Colleges, Universities, Interior Design Companies and Architects practices throughout the Country.
Applicants were judged by a prestigious panel from the design world and related industries, judges included Robert Soning and Rohan Ames (Londonewcastle), Ruth Ayahudin and Peter Massey (100% Design), Fiona Naylor (Johnson Naylor) Lori Pinkerton-Rolet (BIDA), Kate Burnett (idFX) and Tom Dixon. The numerous entries were whittled down to a shortlist of six back in April and finally to the winner.
Robert Soning, Londonewcastle, said,
“The aim of this competition was to draw out undiscovered design talent, to give someone a lucky break. I have to say I was pleasantly surprised by the level of entry we received and of course absolutely delighted with the winner.”
“The field of entries was extremely large for this prestigious award, and the creative approaches to the brief varied greatly. We saw some really new and exciting concepts but the winning entry really stood out to the entire judging panel as fresh, classy, inventive.” Lori Pinkerton-Rolet, BIDA, IIDA Chairman
“This fantastic competition recognises and rewards the up-and-coming talent in residential interior design. This is an industry that is notoriously difficult to break into, so what could be a better prize than a showcase in the year’s most exciting event, 100% Design? As a profession, interior design is gaining both momentum and credibility, so it is really gratifying that we can offer a chance to shine to a new generation of interior designers.” Kate Burnett, idFX
Linda Boronkay will be named as Britain’s Best Emerging Interior Designer at the prestigious 100% Design Awards held in London in September 2008. Her winning design will be on display at the 2008, 100% Design Exhibition in London’s Earls Court. Linda is a 25 year old Interior Design student at London Metropolitan University.
Londonewcastle will be providing Linda with an exhibition space in order for her to re-create elements of her winning design for an estimated 30,000 visitors to view over the 4 day exhibition.
“Londonewcastle’s new award is ground breaking since it provides a rare opportunity for fresh interior design talent to really shine and be critiqued by their peers and global press. 100% Design is pleased to be associated with the award, since it provides further emphasis on the wealth of world beating interior design talent that is based in London and the UK in general. We are positive that the winning installation itself will inspire and wow our expected audience of 30,000 designers and 1,500 press.” Peter Massey, Exhibition Director, 100% Design & 100% Detail.