Successful development begins with acquisition strategy. Ours is inspired by the impact that we want to have on the regeneration of London. It starts by finding the right places - if this means searching city streets on foot, we'll walk for as long as it takes. We've no interest in the formulaic, which is why we're ready to acquire an opportunity at any stage of the process. When you look at our portfolio, you're looking at wholly-owned schemes, joint ventures, public/private partnerships and development management projects. Of course, this is only just the beginning, it's never just about making the acquisition, but making the acquisition right.
A Bespoke Service
Development management is about combining vision with execution. Our vision is to create mixed-use, design-led developments that positively shape and transform their surrounding community and bring something new and fresh to the area. Making this happen requires a real, hands-on understanding of the residential property market: from deal origination, planning and procurement through to delivery, sales and marketing.
Given the rise of the public sector, being able to development manage and build relationships with such key stakeholders is essential. Alongside private clients such as Meyer Bergman, Benson Elliot and Royal London Asset Management, we work with various London boroughs, are members of the Westminster Development Panel and have a seat on the 10-Year TFL Property Framework.
Branding and Marketing
Building More Than Homes
New homes that people want to live in and to invest in are not only about designing and building physical products. They are about building a brand that understands what its target audiences want. That’s why our marketing and sales teams are as integral to every project as our development management team. They are always involved from the very beginning and have an intimate understanding of what purchasers, investors, partners (both public and private) and suppliers want. It means as we observe the next five years, our portfolio of mixed use developments spans 10 London boroughs with a residential GDV in excess of £1billion, the most tangible signs yet of an innovative brand that consistently outperforms its competitors.
Being the complete delivery partner is about more than the physical changes we make to the urban landscape, it is about the quality of the customer experience. That’s why the one we deliver will always be so central to our marketing and selling, and to the brand that we want to be. It starts when there is nothing, when a buyer purchases "off plan". It continues throughout the building phase, during the move in, and into dedicated aftercare. It is about creating long-term relationships with every Londonewcastle homeowner, inviting them to be part of our own creative and cultural world. And it invests in the wider community in which each development is located to forge a lasting connection between place and developer. It is a “beginning without end” cycle.