Successful development begins with acquisition strategy. Ours is inspired by the impact that we want to have on the regeneration of London. It starts by finding the right places - if this means searching city streets on foot, we'll walk for as long as it takes. We've no interest in the formulaic, which is why we're ready to acquire an opportunity at any stage of the process. When you look at our portfolio, you're looking at wholly-owned schemes, joint ventures, public/private partnerships and development management projects. Of course, this is only just the beginning, it's never just about making the acquisition, but making the acquisition right.
A Bespoke Service
Development management is about combining vision with execution. Our vision is to create mixed-use, design-led developments that positively shape and transform their surrounding community and bring something new and fresh to the area. Making this happen requires a real, hands-on understanding of the residential property market: from deal origination, planning and procurement through to delivery, sales and marketing.
Given the rise of the public sector, being able to development manage and build relationships with such key stakeholders is essential. Alongside private clients such as Meyer Bergman, Benson Elliot and Royal London Asset Management, we work with various London boroughs, are members of the Westminster Development Panel and have a seat on the 10-Year TFL Property Framework.
An essential part of being the complete delivery partner is the role of marketing within it. From the outset of every project, new homes are developed with the eventual buying audience in mind and promoted accordingly. Our understanding of the target audience is not just confined to the prospective purchaser, but to the stakeholders with whom we need to work successfully: investors, partners (from both public and private sectors) and suppliers. The overall result is a brand that understands today’s rapidly changing landscape with a reputation for innovation, and that consistently outperforms our competitors in value and rate of sale.
In the same way that our marketing team works hand in hand with our development managers, our sales and marketing team work seamlessly together. As a result, the sales team is involved in each scheme from its inception and know it better than any sales agent ever could. This kind of personal involvement amongst the team is exceptional. It fosters an intimate understanding of any target market, the ability to price accurately and execute launch strategies perceptively. Over the last eight years, this direct approach delivered by the team has resulted in a Gross Development Value in excess of £400 million.
Being the complete delivery partner is about more than the physical changes we make to the urban landscape, it is about the services that ensure a seamless, end-to-end experience for our buyers. We treat sales, marketing and customer experience as an ‘integrated trio’, providing a positive buyer experience at every stage of the purchase process. This will not just end when we hand over the keys, but continue with dedicated aftercare so that advice and support is always available.